WIDEN UP

LOMO LC-WIDE CAMERA

Product Graphics, Packaging & Editorial Design

Derived from the LOMO LC-A, the LC-WIDE is a 35mm compact camera with a 17mm ultra-wide-angle lens with new features such as 3 shooting modes: full frame, square or half-format photography. For the branding of the camera I further developed the style of the LC-A to fit the new addition to the LOMO camera family. The camera comes in a black wooden box with printed graphics. 

The accompanying book, wide in itself, features tons of photos that show the wide angle versatility of the camera. The text is a loose collection of quotes, tricks and beautifully weird pieces of writing. Production-wise, the quality book features metallic Pantone colors, a transparent sleeve and a printed linen hardcover.

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lcw_boxopen_cameralcw_boxopen_camera
lcw_book_sleevelcw_book_sleeve
lcw_spread5lcw_spread5
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Packaging: Silkscreened wooden box

Book: 27 x 17 x 2 cm, 256 pages
Hardcover with transparent, printed protection sleeve
Printed, linen bound hardcover
2 additional metallic spot colors in the core

Designed as part of the Lomography Design Team, Vienna

www.lomography.com